With the help of Fame House, Chloe x Halle visited Giphy Studios LA to shoot content for their Giphy channel with the goal of building awareness after a national tour.
Connecting with their culturally diverse audience, Chloe x Halle’s GIFs were featured on Giphy’s homepage and diversity sections. Giphy also supported with a Twitter GIF party to support the roll out of the new content.
The top GIFs saw 46MM views in the first week, with view counts surpassing 100MM after the first 6 months. Chloe x Halle’s fans continue to use these reaction GIFs while engaging with the artist across digital channels.